The storyline of Digging to Survive is very similar to the book I Can See Hints (Novel). Several billions of humans were dispersed into sealed crypts. Each one had a shovel, and had to dig tunnels to advance. They could not see what lay in their crypts, but they were given hints, such as a baby lamb. This led to a series of tragic events, and many people ended up dead.
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The two were not familiar with the Western lifestyle market, so they decided to postpone the launch of the new uniforms until 2002. Their vision was to design a bullfighter jersey that was more comfortable and stylish than traditional attire. The new design included colorful stripes, a collar, and a pocket on the back for protective gear.
While bull riders are visible only for a brief moment during the rides, the bullfighter is on the arena floor the entire time. This allows brands to gain exposure and increase their bottom line by selling sponsorships on the clothing of these athletes. In 2001, the PBR decided to update the look of its bullfighter uniforms. They went from wearing baggy oversized jeans shorts to athletic shorts featuring logos of sponsors.
The PBR has been supporting bullfighters since 2002, and sponsors include Matador Beef Jerky and Dickies. The official entertainer Flint Rasmussen has also traded his old-school gear for more modern designs. He also carries a TK hat of his choice. The shirt and pants are made of durable, high-quality material. Whether the competition is on or off-season, the bullfighter’s protective vest can be seen in the crowd.
